Apple Corps (Not to be confused with Pretentious Hipster Apple Computers) and MTV, announced today they are teaming up to create an all new music game featuring the Beatles. The Beatles have long been viewed as a gold standard of music, both because their music is awesome, and because their licensing situation is complicated, therefore making awesome music more desirable due to lack of availability.
Unfortunately, by creating a whole new game to accommodate a single band, the announcement has a sellout tinge to me. The whole point of building a phenomenally successful platform like Rock Band is to bring content to it and sell the hell out of it, while leveraging the core platform, guaranteeing huge margins – a model that has worked phenomenally well for Harmonix to date.
But when it comes to a band like the Beatles, selling even 20 million tracks at $2 per is far outshadowed by selling 2 million games at $60 per, especially after licensing fees. → Take your stinking paws off me, you damned dirty article.