Author Archive

Squeezing successful sequels out of lemons

Thursday, March 1st, 2007 by the marketeer

Every generation a handful of tepid titles are chosen as poster children for innovative yet tragically ignored games. If these games were innovative in a way that actual consumers want, they would not just review well, but sell. As it is, these titles range from boring to unplayable. Luckily for developers, the underground hype these …

How to write a Holiday Shopping Guide

Monday, December 11th, 2006 by the marketeer

If you are running any sort of successful games website, you should already have your Holiday Shopping Guide up and collecting income. These guides are essential for grabbing a nice chunk of holiday web traffic and advertising money from online retailers. If by some chance you still haven’t made yours, videolamer is here to help …

Nintendo’s new ad campaign

Thursday, September 21st, 2006 by the marketeer

Nintendo knows that simply marketing their Wii console with standard ads would not take full advantage of the system’s propaganda potential. To tap into the marketing power of the system’s gimmick, they have begun releasing what they call life style ads. Writers at other gaming sites (who specialize in games and not advertising) …

11 Rules for making a successful gaming website

Thursday, June 29th, 2006 by the marketeer

The next generation of handhelds

Monday, May 29th, 2006 by the marketeer

Handheld video games are important to us because they offer profit with minimal development costs. If a console title costs 10 million dollars but two years to make, the seemingly large profits come at a very high cost. Handheld games take a fraction of the development time, a fraction of the development cost and can …

A guide to selling extra content

Monday, May 8th, 2006 by the marketeer

Microsoft and Oblivion have shown the world that gamers will actually buy discreet bits of additional content for their favorite games. Designing a method that allows a game to create a constant stream of revenue is ingenious, and now that the groundwork has been laid for us all we need to do to take advantage …

The Videolamer Guide to In-Game Advertising

Monday, April 10th, 2006 by the marketeer

Video games are an exciting new medium, primarily because of the potential for huge profits. These profits won’t just fall into our laps, though. Video games are unlike other media, and as such we cannot rely on the same tired marketing tactics. An annoying tagline like “can you hear me now?” may work …

Learning from Japanese Synergy

Wednesday, March 8th, 2006 by the marketeer

Synergy is not a word to be recklessly tossed about. It is a seriously proactive relationship between outside of the box marketing and paradigm shifting branding that can result in untold of revenue for your company. The video game market has created new opportunities for the realignment of business models in this post category …