Archive for the ‘Hall of Lame’ Category

The Videolamer Guide to In-Game Advertising

Monday, April 10th, 2006 by the marketeer

Video games are an exciting new medium, primarily because of the potential for huge profits. These profits won’t just fall into our laps, though. Video games are unlike other media, and as such we cannot rely on the same tired marketing tactics. An annoying tagline like “can you hear me now?” may work …