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The Propaganda Project: Introduction

posted on July 12th, 2006 by jay

This project will seem unnecessary to many. It’s taken for granted that PR people don’t always tell the truth or say intelligent things, and actively worship Satan (probably). I, unfortunately, am still not numb to stupid things. Misleading statements, half truths, and arrogance still piss me off. Perhaps I overreact, but maybe people with six digit salaries would stop saying stupid things if the public called them out more often.

I have compiled a large body of research on each of the key figures in the three competing hardware giants. Not all fill explicitly PR roles. In fact, most of the people profiled have titles that indicate they should be doing something better with their time than insulting their competitors. Most of the sources for my research are interviews these important figures have given with game and business magazines and websites; sources are listed at the end of each profile.

I first isolated quotes of interest and then classified them based on content. The categories include: Bitchy comments, Too much bravado, Misleading, Half Truths, and Whoops. All of these categories are negative and I realized I needed a chance to redeem these people, or at least paint them in a light that made them look less evil. Thus, there are some positive categories as well. The positive categories for quotes include: Sense of humor, Modesty, Admission of mistakes and Compliments.

While any damning things said will be coming directly from their own mouths, keep in mind I removed these quotes from larger interviews. My bias will probably be clear, but ultimately they said it and I just reprinted it.

Oh, what the hell. To add some more subjectivity to the whole thing, under certain quotes I’ll throw in my comments. But I will try my best to not say anything controversial and in most cases will just be highlighting what is obviously wrong with the quote. Enjoy!

Sony:
Phil Harrison
Ken Kutaragi
Kaz Harai

Microsoft:
J Allard
Peter Moore
Robbie Bach

Nintendo:
Reggie Fils Aime
Satoru Iwata

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